The modern age is characterized by the Industrial revolution. The mass production of goods has opened up new avenues for the masses and for producers alike. The ease of production allowed the producers to produce in quantities that were never possible before. The number of quantities in which the goods were produced also helped in a significant reduction in the production cost thus making them more accessible to the consumers. As the supply increased the demand also increased with more and more producers competing to get a foothold in the market. The situation where more than one producer is present in the market often leads to price war or competitive pricing which is a common sight. Consumers are gainers in this kind of competition as they can buy products at a much affordable price.
But there’s a flip side to this as the price of the products goes down along with that the quality of the products may also be flawed. This can be seen in the markets everywhere all around the world. Governments noticing the growing dissatisfaction among the consumers set up consumer courts and forums. Consumer Protection Acts implemented in various parts of the world aimed at strengthening the interests of the consumers providing them rights and reliefs against unfair and fraudulent treatment by the companies or the producer. The governments make big expenditure on spreading awareness and making people realize their rights and duties as consumers.
Competitors over time have used various tactics and strategies to lure more and more consumers towards them. Marketing techniques such as offers and discounts along with other benefits are some of the tried and tested ways. With the improvement in electronic media, advertising became the go-to strategy for companies with advertisers shelling out a lot of money. Paying celebrities who are much loved among the public to endorse their brands that create a sense of connection among the general audience and the consumers.
Advertisers are always on the lookout for new ways to exploit consumer base and expand their reach and one of the ways by which companies try to achieve this objective is through false advertising. False advertising is a form of advertising where an advertiser makes some big claims about its product as to how and why their product is better than the rest of how the product will help the consumers in a certain way. These claims seem to be very promising resulting in which they make an impression on the minds of the target audience. The biggest downfall of this kind of advertising is that the claims made most of the time lack any major proof or evidence of their validity and this way consumers are exposed to misinformation or wrong message.
This is where the government or the consumer forum comes into the picture. The Consumer Protection Act has provisions that safeguard the consumers against this kind of practices and it also takes upon the responsibility to check and discourage the spread of information which can influence the mind of the consumers. Various companies have been heavily fined for making false claims for their products and not been able to establish the same when asked to do so or when verified.
We at https://www.consumersathi.com ensure that more and more people have access to the Consumer Forum and can get their complaints resolved. Our expert team of lawyers will guide you at every step of your complaint and continue to provide constant support to the same.
Dr. Ashish Indani a doctor by profession had a curiosity about such a claim for a company. Crompton a leading manufacturer of electronic appliances and accessories claims that their latest L.E.D. bulbs are anti-bacterial and apart from lighting the homes they kill the bacteria in the surroundings too. The company has an I.M.A (Indian Medical Association) certification to further strengthen their claim but Dr. Ashish wants to know more. Here is the link to his conversation with Crompton on twitter.https://bit.ly/2KSCi79
It is clear from the conversation that Dr. Ashish is an expert in the subject matter and is asking legitimate questions. The company is also showing utmost cooperation in sharing its various test results and findings but still are not ready to provide answers to one of the most important questions asked by him that is this product safe for “Mammalian use?” The word mammal refers to us human beings and the company is not providing an answer to this.
This is only one instance but we see advertisers or companies making claims every time who is supposed to verify those they sure put a disclaimer line on the bottom which is visible to none. Most of the time these claims are debatable and there genuinely is often questioned. This is not just wrong on the part of the companies but the celebrities endorsing such claims should be responsible enough but the person who has the greatest responsibility here is the consumer consuming that product or service.
Awareness plays a key role in ensuring that consumers get what they deserve and are not cheated. Moreover, if they fall victim to any of such incidences they should report or raise their concern against their complaints.